October 8th, 2014

Meet One of BookBub’s Engineers

Jonathan Kolnik is one of BookBub’s software engineers. After graduating from Boston University College of Engineering in May 2014 and growing up just outside of the city, he jokes that “naturally I would end up working in Boston.” But despite his hometown roots, he likes to travel and has family all over the world — including in the UK, Israel, South Africa, and Canada. He also went on the “stereotypical post-college eurotrip,” during which he visited cities such as London and Paris. In addition to a love of travel, he has always had an interest in books and reading, and says he was thrilled to come back to Boston to work at a company like BookBub.

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September 29th, 2014

The Series Sales Advantage

We’ve written in the past about the power of a price promotion to boost sales of an author’s backlist, and our partners often report that discounting books in a series is a particularly effective strategy. Anecdotally, we’d seen evidence to support this theory, but we wanted to find out whether the hard data would back up the hypothesis. So, how much better do books in a series really perform?

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September 24th, 2014

BookBub Is Now in the UK

We’re very excited to announce that BookBub is now available in the UK!

As our co-founder Josh Schanker mentioned back in May, one of our goals for 2014 has been to expand BookBub internationally, both to help authors and publishers reach readers beyond the US and to help people around the world discover new books they’ll love.

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September 11th, 2014

5 Fall Cover Trends That Help Sell Books

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Fall evokes a range of emotions, from the feeling of home that accompanies Thanksgiving to nostalgia for a crisp autumn night. Book covers are all about appealing to emotions like these, and we’ve been able to spot some fall trends that consistently hit home with BookBub readers! Below are five that can help you sell ebooks this fall:

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September 2nd, 2014

Know Your Readers: Q&A With a BookBub Romance Subscriber

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In the latest installment of our reader interviews series, we talked to Cindy E., from Sacramento, California. At age 51, Cindy has been reading — and adoring — romance books for nearly four decades. After discovering BookBub this past spring, Cindy estimates that she’s downloaded more than 50 books to her Nook.

BookBub Unbound got in touch with Cindy to learn more about her appetite for romance, including what makes a great heroine, the biggest deal breakers for her as a reader, and how price plays a factor in deciding which book to read. Check out our conversation with Cindy below!

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August 22nd, 2014

Will You Sell More Books on a Holiday?

Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your title can mean the difference between a successful promotion and one that doesn’t meet expectations. With Labor Day fast approaching, we were curious to find out how holidays might play into this question of timing. Do more people buy books on their days off? Or does everyone shut off their phones and ignore BookBub for the day (gasp!)?

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August 13th, 2014

BookBub Book Club: Tiger Lily

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Jodi Lynn Anderson’s Tiger Lily reimagines the beloved story of Peter Pan with a unique twist: Tinker Bell is the narrator and Tiger Lily is the protagonist. With several intriguing and controversial themes cropping up throughout the novel — religion, gender, love, colonialism, and growing up, to name a few — it promised to be a perfect pick for our latest BookBub Book Club. (Warning: Spoilers ahead!)

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