Note: Below is the first installment in our Meet the Team series, a regular feature in which we will highlight various members of the BookBub team.
Josh Schanker is BookBub’s co-founder and president. During his career as a serial entrepreneur, he has founded, advised, and invested in a number of startups in the media and technology spheres. His previous companies include Sombasa Media, an email marketing firm he grew and sold to About.com, and Sconex, a social networking site for teens bought by Alloy Media.
In addition to his focus on business and technology, he’s long fostered an interest in books, and came up with the idea for BookBub while advising on a friend’s publishing startup. He and his co-founder noticed a need for direct to consumer tools for marketing books, tried out the idea of a targeted email newsletter on a small number of subscribers — and the rest is history!
What’s working on BookBub’s Women’s Fiction list? The BookBub’s Best post this month highlights some trends we’ve noticed in this category recently. (Check out some of our top performing Mysteries and Thrillers from previous BB’s Best posts).
Books featured in the BookBub email typically experience a significant spike in downloads, leading many titles to soar in their retailer rankings, perform better in recommendation algorithms, and sometimes even hit major bestseller lists like The New York Times or USA Today. The increased visibility driven by downloads from BookBub subscribers usually gives rise to additional downloads from readers who find the title through these other outlets. Extra sales beyond those generated by BookBub subscribers are what we call the “halo effect,” and this is one of the main measures of a promotion’s exposure level.
Reader reviews sometimes seem like the ultimate Catch-22 of ebook marketing: While you need them to gain credibility and sell your work, receiving feedback from readers is difficult to do without selling copies in the first place. However, there are several great ways to generate reviews outside of hitting the bestseller list. In this post, we’ll outline six such strategies that authors and marketers should consider testing.
Each of these topics could constitute a blog post of it’s own (and we plan to write more in the future), but here’s a quick rundown to get you started:
In an effort to provide more genre-specific insights into what titles perform well with BookBub subscribers, we recently launched a new series highlighting popular books in each BookBub category. After examining some stand-out Mysteries in our first BookBub’s Best post, our focus this month turns to Thrillers!
Noah Lukeman is a literary agent, author, and industry thought-leader. Since founding Lukeman Literary Management in 1996, he has represented dozens of award-winning and bestselling authors, journalists, and celebrities, including Dan Chaon, Sting, and the Dalai Lama. Known for his innovative marketing strategies and his willingness to experiment, Noah has featured a number of successful price promotions with BookBub. We asked him for his insights on ebook promotion, the evolving publishing industry, and the continuing role that agents play in this shifting landscape:
Choosing a title can often feel almost as difficult as writing a book. Titles convey plot elements and mood to the reader — and the best offer a first impression that is unique, memorable, and evocative. As in everything, title trends come and go, often following in the wake of bestselling books like The Girl with the Dragon Tattoo and Jhumpa Lahiri’s The Lowland.
To see if we could find any trends in the titles featured on BookBub, we recently used data from the last six months to generate word clouds — visual diagrams representing how often various words appear — for titles in each of our categories.
We’ve written in the past about using pricing as a promotional tool, and you may already be aware that discounting your book for a limited time can lead to increased sales, greater visibility, and a host of other benefits. But what about giving away your book for free?
The debate around the value of a free ebook promotion includes impassioned opinions from successful indie authors, leading publishers, and industry thought leaders. Here at BookBub, after featuring thousands of free ebooks in our daily email, we believe that while free may not be right for everyone, it can work phenomenally well to accomplish certain marketing goals.
Whether it’s a great new author blog, industry website, or content platform, we’re always on the lookout for useful ebook resources. Since many of these could be helpful for our author and publisher partners, we’ve launched the below list of great sites we’ve discovered in various areas — ranging from industry news to services that provide top-notch cover designs.