Sasha Wolfanger is BookBub’s manager of member acquisition. Hailing from the beautiful state of Hawai’i, Sasha fell in love with Boston while attending college in the city. Sasha’s interest in all things creative and numeric led her to develop a passion for helping companies grow their user base, which she honed while working for a student loan and textbook services startup. Now that she’s at BookBub, she’s responsible for managing consumer-facing marketing campaigns — in other words, converting book lovers into BookBubbers, one reader at a time!
Knowing where your readers are buying books can help ensure your marketing efforts are reaching your target audience where it is most effective. While we’ve written in the past about the reading habits and consumer behavior of bargain ebook buyers, we haven’t yet explored what devices our members are using to shop for ebooks. And perhaps more importantly, how this device breakdown varies by genre. So we’ve analyzed recent BookBub purchase data to see whether sales are happening on mobile or desktop devices, and to find out if readers in certain categories buy ebooks differently than others.
Memory fascinates people — how we keep it, how we lose it, and what happens afterward. Books that focus on the capabilities of the mind also strike a deep chord with BookBub readers; we’ve seen titles about topics like Alzheimer’s and amnesia perform well across genres. Even our latest book club pick centered around a man suffering from memory loss!
BookBub has always sought to offer publishers and authors an effective way to promote their titles, and in turn, to help readers discover their next great book. Here on Unbound, we focus on the former, sharing tips and insights to help our partners sell their ebooks in the evolving digital landscape.
BookBub’s monthly book club met last Wednesday to discuss Blake Crouch’s thrilling novel, Pines. It tells the story of secret service agent Ethan Burke, who searches for answers when a horrific car accident leaves him stranded in Wayward Pines, a small town that harbors dark secrets beneath its idyllic veneer. This month’s meeting was lively; it’s always a good sign in a book club when the moderator doesn’t have to ask a single question to keep the conversation going! (Warning: Spoilers ahead!)
BookBub recently presented exclusive survey data on the spending habits of bargain ebook buyers. One of the most interesting facts we discovered was that while these readers are cost conscious, the majority don’t exclusively purchase discounted titles; they buy more expensive, full-price books as well. But this posed another question: Do price promotions cause bargain buyers to become more price sensitive over time?
We often get questions from our partners about how the BookBub curation process works: Why are some titles selected and not others? Do we have a minimum review requirement? What can you do to guarantee your book will be featured in the BookBub email?
While we don’t have hard-and-fast rules to answer these questions, we do aim to be as transparent as possible with authors and publishers, so we’ve created the infographic below to explain our selection process in a step-by-step outline.
By Noah Lukeman, Lukeman Literary Agency
As we discovered when he generously answered our questions back in February, literary agent Noah Lukeman offers a unique marketing perspective. Always willing to experiment and an early adopter of ebook price promotions, Noah has learned a great deal about how to maximize sales of a series.
After hosting a panel on this topic at BookExpo America, BookBub wanted to gather additional expert insights to offer to our partners. Below are 15 tips Noah’s shared with us to help you excel in this important area:
BookBub attended BookExpo America last week, joining tens of thousands of authors, publishers, and other industry players at the largest book trade show in the world. While there, we presented exclusive survey data* on bargain ebook buyers, seeking to explain who they are, what they read, and how this translates into value for authors and publishers. Check out the presentation below, and read on for 11 of the most important trends we discovered:
BookBub’s team is made up of book editors and software engineers, consumer marketing experts and published authors, recent college grads and MBAs. But we all have one thing in common: we love to read. As part of our ongoing effort to provide our partners with some insight into the people behind your book promotions, we want to tell you about one of our favorite company-wide activities: BookBub Book Club.