August 22nd, 2014

Will You Sell More Books on a Holiday?

Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your title can mean the difference between a successful promotion and one that doesn’t meet expectations. With Labor Day fast approaching, we were curious to find out how holidays might play into this question of timing. Do more people buy books on their days off? Or does everyone shut off their phones and ignore BookBub for the day (gasp!)?

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August 13th, 2014

BookBub Book Club: Tiger Lily

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Jodi Lynn Anderson’s Tiger Lily reimagines the beloved story of Peter Pan with a unique twist: Tinker Bell is the narrator and Tiger Lily is the protagonist. With several intriguing and controversial themes cropping up throughout the novel — religion, gender, love, colonialism, and growing up, to name a few — it promised to be a perfect pick for our latest BookBub Book Club. (Warning: Spoilers ahead!)

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July 30th, 2014

Meet the Team: Sasha Wolfanger

Sasha Wolfanger is BookBub’s manager of member acquisition. Hailing from the beautiful state of Hawai’i, Sasha fell in love with Boston while attending college in the city. Sasha’s interest in all things creative and numeric led her to develop a passion for helping companies grow their user base, which she honed while working for a student loan and textbook services startup. Now that she’s at BookBub, she’s responsible for managing consumer-facing marketing campaigns — in other words, converting book lovers into BookBubbers, one reader at a time!

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July 22nd, 2014

Mobile vs. Desktop: Target the Right Device for Readers in Your Genre

Knowing where your readers are buying books can help ensure your marketing efforts are reaching your target audience where it is most effective. While we’ve written in the past about the reading habits and consumer behavior of bargain ebook buyers, we haven’t yet explored what devices our members are using to shop for ebooks. And perhaps more importantly, how this device breakdown varies by genre. So we’ve analyzed recent BookBub purchase data to see whether sales are happening on mobile or desktop devices, and to find out if readers in certain categories buy ebooks differently than others. 

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July 17th, 2014

BookBub Trends: Memory

Memory fascinates people — how we keep it, how we lose it, and what happens afterward. Books that focus on the capabilities of the mind also strike a deep chord with BookBub readers; we’ve seen titles about topics like Alzheimer’s and amnesia perform well across genres. Even our latest book club pick centered around a man suffering from memory loss!

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July 8th, 2014

Who’s Buying Your Books: Mysteries

BookBub has always sought to offer publishers and authors an effective way to promote their titles, and in turn, to help readers discover their next great book. Here on Unbound, we focus on the former, sharing tips and insights to help our partners sell their ebooks in the evolving digital landscape.

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June 30th, 2014

BookBub Book Club: Pines

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BookBub’s monthly book club met last Wednesday to discuss Blake Crouch’s thrilling novel, Pines. It tells the story of secret service agent Ethan Burke, who searches for answers when a horrific car accident leaves him stranded in Wayward Pines, a small town that harbors dark secrets beneath its idyllic veneer. This month’s meeting was lively; it’s always a good sign in a book club when the moderator doesn’t have to ask a single question to keep the conversation going! (Warning: Spoilers ahead!)

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June 23rd, 2014

Do Ebook Discounts Devalue Content?

BookBub recently presented exclusive survey data on the spending habits of bargain ebook buyers. One of the most interesting facts we discovered was that while these readers are cost conscious, the majority don’t exclusively purchase discounted titles; they buy more expensive, full-price books as well. But this posed another question: Do price promotions cause bargain buyers to become more price sensitive over time?

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